Technology & Branding Best Practices

  • A 3D printer with filament spools on top at a makerspace, with a logo of a lightbulb with circuits on the wall in the background.

    Making it Happen: Designing & Operating High-Impact Library Makerspaces

    Ready to launch a thriving Makerspace but unsure where to begin? Or does your current space need a strategic refresh?

    Our consulting workshops provide library staff, directors, and boards with the comprehensive blueprint for successful Makerspace planning, implementation, and sustainable operation. We guide you through the complexities of technology, staffing, policy, and programming, ensuring your space serves the diverse learning and creative needs of your community.

    What We Cover:

    Strategic Planning: Aligning your Makerspace mission with your library's budget and community needs (from low-tech to high-tech).

    Policy & Safety Best Practices: Developing crucial operational guidelines, liability waivers, and staff training protocols.

    Effective Staffing & Training: Identifying the right team and providing the technical and pedagogical skills necessary for success.

    Dynamic Programming: Creating engaging, inclusive workshops and programs that maximize community utilization and impact.

    Turn your vision into a vibrant, safe, and indispensable hub for innovation.

  • Interior of a modern building with a large wall display that reads "Welcome" and "epic" with colorful bars above the text. There are artworks, seating, and a person visible in the background.

    Resonate & Reach: Strategic Branding and Marketing for Public Libraries

    Is your library’s value clear to your community? Effective branding and strategic marketing are essential for driving engagement and securing funding.

    Our consulting workshops provide library leaders and communication teams with the proven strategies to clarify your institutional brand and execute compelling marketing campaigns. We help you cut through the noise, effectively communicate your library’s vital role, and ensure your services reach the people who need them most.

    Key Workshop Outcomes:

    Brand Clarity: Define a powerful, consistent library identity that accurately reflects your mission and community impact.

    Audience Targeting: Learn to segment and reach diverse patron groups (and non-users) through modern digital and traditional channels.

    Effective Storytelling: Master the art of communicating the library's value beyond books—highlighting programs, technology, and community support.

    Marketing Planning: Develop a practical, executable marketing calendar and content strategy designed for the unique resources of a public library.

    Stop whispering your services. Start commanding attention and demonstrating your indispensable community value.

  • Top-down view of a cluttered wooden workspace with multiple laptops, smartphones, notebooks, headphones, and various office supplies, alongside beverages and snacks, with two people working.

    Tech-Savvy Teams: Blending Digital Skills & Dynamic Team Building

    In the modern library, technology skills and strong teamwork are non-negotiable. Invest in both simultaneously!

    Our unique consulting workshops bridge the gap between technical proficiency and collaborative success. We offer engaging, hands-on sessions designed to elevate your staff's essential technology skills while simultaneously fostering cohesive, resilient, and effective teams.

    What These Dual-Focus Workshops Deliver:

    Technology Mastery: Practical training on critical library tools, digital literacy instruction techniques, and navigating new public-facing technology platforms.

    Collaborative Learning: Utilizing technology tasks as team-building exercises, improving interdepartmental communication and shared problem-solving.

    Confidence & Competence: Empowering staff to feel secure in troubleshooting tech issues and confidently assisting patrons with digital resources.

    Unified Service: Ensuring consistent, high-quality digital support across all service points through shared knowledge and team alignment.

    Stop viewing tech training and team building as separate tasks. Start building a digitally capable and highly collaborative workforce.